On April 22, the renowned German lifestyle brand announced that S.Coups would represent BOSS on an international scale. As part of this collaboration, he will highlight the brand’s signature styles at major events and special occasions, while also playing a key role in upcoming campaigns.
Expressing his enthusiasm, S.Coups shared that joining BOSS as a global ambassador is a tremendous honor. He described BOSS as a brand that embodies style, elegance, and self-determination, values that have profoundly influenced his journey in music. He also conveyed his excitement about the partnership, as it allows him to merge his passion for fashion with deeper connections to fans worldwide.
Congratulations to S.Coups!
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